Made by MAD
Downtown Frederick App
Unifying City Experiences
The city's alive, with events, businesses, and everyday moments worth showing up for. But discovering what's happening, buying tickets, or finding local services still feels scattered.
This app brings it all together, browse events, support local, get updates, and buy tickets, all in one connected, real-time platform.
The Current Digital Fragmentation
Multiple Apps
ParkMobile, Park Frederick, iSpires, and event-specific apps create digital clutter.
Scattered Websites
VisitFrederick.org, CelebrateFrederick.com, DowntownFrederick.org fragment information.
Social Media Overload
Facebook, Instagram, Twitter posts get buried in algorithms.
Key Features: Seamless City Experience
Interactive Map
Know where to go. Shops, restaurants, and services
Interactive Events
Real-time updates on local events and exclusive promotions.
Integrated Reservations
Easily reserve tables or pre-order at local establishments.
Digital Ticketing
Streamlined purchases and Express Entry for events.
Event Example
Enhanced Alive @ Five Experience
Express Digital Entry
Pre-purchased tickets scanned directly from phones.
Digital Tokens
Purchase drink tokens in-app, eliminating cash handling.
Pre-Verified ID
Upload IDs ahead for quick age verification.
Exciting Additional Features
Rewards & Loyalty
Earn points and discounts through frequent app usage and local engagement.
AR/VR Tours
Interactive exploration of historic sites, galleries, and public art installations.
Gamified Exploration
Engaging scavenger hunts encourage users to discover local businesses.
User-Generated Content
Community photos and reviews foster stronger local connections.
Addressing Potential Concerns
"We already have social media and websites."
Our app delivers personalized, real-time updates unlike fragmented channels.
"Another app might be confusing for people."
The app consolidates multiple services, reducing overall complexity.
"Cost and funding could be an issue."
Initial funding opens eligibility for smart-city grants and sponsorships.
Economic and Community Impact
Future-Proof Infrastructure
Groundwork for continued technological advancement
Attract Funding & Grants
Eligibility for smart-city innovation grants
Boost Local Revenue
Increased visibility for local businesses
Phased Development Roadmap
Phase 1 (0-6 Months)
Core functionalities, map, events, business directories, and Alive @ Five enhancements.
Phase 2 (6-12 Months)
Personalized notifications, AI-driven promotions, advanced reservations.
Phase 3 (12+ Months)
AR tours, gamification, analytics, and smart city planning tools.
Funding - Phase 1
Our strategic funding initiative of $50K will catalyze the app's success, enabling comprehensive development and seamless integration throughout the Downtown Frederick community.
Development ($30K)
  • Frontend Development: $12K
  • Backend Infrastructure: $10K
  • UI/UX Design: $8K
Marketing & Launch ($10K)
  • Marketing Campaigns: $5K
  • Business Onboarding: $5K
Operations & Support ($10K)
  • Server Hosting: $4K
  • Technical Support: $3K
  • Training Materials: $3K
Securing this $50K investment will allow us to build a powerful digital platform that amplifies community engagement, supports local merchants, and transforms downtown Frederick into a more connected, vibrant destination.
Expense Breakdown - Phase 1
Our $50,000 budget is strategically allocated across development, marketing, and operations:
Development
$12K
Frontend Development
User interfaces and mobile optimization
$10K
Backend Infrastructure
APIs, database architecture, and security
$8K
UI/UX Design
Wireframing, user testing, and design
Marketing & Operations
$10K
Marketing & Onboarding
Digital ads, PR, and merchant integration
$10K
Operations & Support
Hosting, technical support, and training
This investment enables us to build a robust platform that connects the Downtown Frederick community while supporting local merchants.
User Engagement Forecast
Downloads in Year 1
5,000-7,500
Weekly active users
1,000-2,000
Dual-Tier Revenue Model
We've designed a model that serves the public while generating sustainable revenue.
Basic Tier: $10
Enhanced listings and event posts
Pro Tier: $25
Homepage features and geo-promotions
Partner Tier: $100
Analytics dashboard and spotlight campaigns
Year 1 Target: 100+ Paying Businesses
Financial Projections
1
2-3x Return
Within 24 months
2
$25K-40K+ Revenue
Year 1 potential
3
$75K-95K Investment
Development and marketing
4
First Year Focus
Traction and building a foundation
5
Monthly Revenue
$2,000-3,000
6
Business Subscribers
100-150
Market Opportunity
1.5M+
Annual visitors
Tourism driving local economy
475+
Local businesses
Serving the community
200+
Annual events
Creating engagement opportunities
Our target market includes a county population of 285,000 people, with 80,000 residing in the city center. The significant influx of 1.5 million annual visitors represents a substantial opportunity for the 475+ local businesses in the region.
Made by MAD & Chee Thee
World-Class Visuals
Known for excellence across live shows, brands, and stadiums
Product Lab
Swipe Grid is created by "Made by MAD", the product lab inside MAD Productions
Built From Experience
We build tools because we need them, and we know others do too
Invest in Frederick's Future
Secured Domains
  • DowntownFrederick.app
  • DowntownFrederick.info
  • DowntownFrederick.coffee
  • DowntownFrederick.art
  • DowntownFrederick.events
Drive Innovation
Support a transformative, connected urban experience.
Create Lasting Impact
Make downtown not just easier to explore, but unforgettable to experience.
Ideas? Questions? Collaborate?